adidas

On May 30th, @adidas opened the doors to its largest European flagship store at 88 Avenue des Champs-Élysées in Paris, with the ambition of creating “the most viral shop ever.” For the first time in France, the brand is introducing its new retail concept, Home of Sport, a dynamic space designed to integrate adidas into contemporary culture.

To bring this promise to life, we made it the epicenter of French sport and culture. Highlights include the inauguration of the “ZZ Suite” with Zinedine Zidane, the creation of an exclusive jersey by Jules Koundé and designer Diana Al Shammari, a showcase by Ninho, and the installation of the Boxing Club by Hôtel Mahfouf, curated by Léna Situations.