adidas

We set ourselves a crazy challenge for the release of the adidas by Lena Situations collection – the first French content creator to sign a capsule collection with adidas Originals. We co-created a campaign with 150 of her followers! This involved collecting their photos and videos to integrate them into a collaborative film, and also photographing them at a private event to produce a giant 180m mural, which was displayed in the corridors of Montparnasse and Franklin Roosevelt.

On the day of their release, Lena was at the adidas Flagship Champs Elysées store and at Courir in Forum des Halles, introducing the fresco and her collection to followers - a compelling tribute to Lena’s community, without whom none of this would have been possible.