Lacoste x Zalando

Welcome to “Lost in Collection”, the immersive pop-up we created to reveal this capsule collection by Lacoste x Zalando, which can only be seen by the most curious minds.

A mysterious labyrinth was conceived to reveal various articles from the collection via a surreal quest… it has never been so enjoyable to get lost. The 3-day event format, included an exclusive launch party and an open weekend during which the general public enjoyed entertaining fashion experience right in the heart of Paris.